Cupid Breweries buys United Spirits' Odisha alcobev unit for Rs 22.5 crore as Diageo bets on premium
Imported whisky sales growth slowed in 2025 amid moderating discretionary spending. Diageo India leans into premium demand while divesting non-core assets, with Cupid Breweries acquiring United Spirits' Odisha unit for Rs 22.5 crore. Gen Z drinking shifts toward quality over volume.
Imported whisky sales growth slowed in 2025 amid moderating discretionary spending. Diageo India bets on premium demand; Cupid Breweries acquires United Spirits' Odisha alcobev unit for Rs 22.5 crore. Coverage notes Gen Z drinking shifts toward quality over volume.
Why this matters
The divestment fits Diageo India's premium pivot as imported whisky growth cools for a second year and packaging costs threaten a ₹40 crore margin hit, pushing the company to shed non-core assets.
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