Jamun becomes liquor's hero flavour as Smirnoff Minty Jamun hits ₹100 crore
Indian spirits makers are betting big on jamun-flavoured vodka and gin, with Diageo's Smirnoff Minty Jamun crossing ₹100 crore alongside launches from Radico, Samsara, Inbrew, Alcobrew and Spaceman. Flavoured vodka is growing 16% vs 10% for plain, fuelling premiumization in a 16-million-case market.
Indian liquor makers are betting big on jamun as a hero flavour, with Diageo's Smirnoff Minty Jamun hitting ₹100 crore, plus launches from Radico, Samsara, Inbrew, Alcobrew and Spaceman Spirits, driving fast-growing flavoured vodka premiumization.