Croma launches Edge digital-first neighbourhood format with first Mumbai store
Tata Group’s Croma has opened its first Edge by Croma store in Ghatkopar East, Mumbai. The compact omnichannel format combines personal-tech retail with financing, exchange, setup and after-sales support, with Bengaluru and Pune among planned expansion markets.
Tata Group electronics retailer Croma launched its digital-first Edge neighbourhood format with its first store in Mumbai’s Ghatkopar East. The compact omnichannel format offers personal-tech products, financing, exchange, setup and after-sales support, with expansion planned for Bengaluru and Pune.
Why this matters
The Edge launch extends Croma's recent device-led retail activity, following its third Everything Apple sale, which reduced the effective iPhone 17 price to Rs 44,768 through June 14.
Omni-channel is accelerating, up 215000% QoQ.