Complan signs 15-year-old IPL star Sooryavanshi as Zydus Wellness chases Gen-Z nutrition shelf
Zydus Wellness has roped in teenage IPL sensation Vaibhav Sooryavanshi as Complan's face, with the endorsement fee expected to top Rs 2 crore post-IPL. FMCG, edtech, mutual fund and lifestyle brands are queuing up, signalling a fresh youth-icon arms race in India's nutrition and consumer categories.
15-year-old IPL sensation Vaibhav Sooryavanshi signs with Zydus Wellness's Complan as brand ambassador, with endorsement fees expected to cross Rs 2 crore. Brands across FMCG, nutrition, edtech, mutual funds and lifestyle categories are reportedly queuing up.
Also reported by
- Forbes India — Same time