Coloured gemstone jewellery demand jumps 30% as Tanishq, others pivot from plain gold
Affluent and younger Indian buyers drive a 20% YoY price rise and 30% demand surge in coloured gemstone jewellery. Tanishq's Hues collection (200+ designs, 70% under ₹2.5 lakh) and jewellers in Jaipur, Delhi and Mumbai expand inventory 30% ahead of the 2026 festive/wedding season, even as gold and silver prices ease.
Coloured gemstone jewellery demand surges 30% and prices rise 20% as affluent and younger Indian buyers shift from plain gold. Tanishq's new Hues collection and jewellers expand inventory ahead of festive season; gold and silver prices decline.