CCPA fines nine platforms over dark patterns; Zepto draws ₹7 lakh penalty

India’s consumer regulator has collected about ₹20 lakh in penalties from nine digital platforms for dark-pattern practices. Zepto Marketplace was fined ₹7 lakh over handling fees and automatic membership inclusion, while BookMyShow and IndiGo changed interfaces following intervention.

— Filed Wed, 5 Aug, 2026, 18:52 IST · Source Outlook Business · Updated

India's CCPA penalised nine digital platforms over dark patterns, collecting about ₹20 lakh. Zepto received ₹7 lakh for handling fees and automatic membership inclusion; BookMyShow and IndiGo changed app interfaces after intervention. Companies were directed to discontinue deceptive practices.

Why this matters

The penalty comes as Zepto defers its IPO and seeks a ₹1,000 crore-plus pre-IPO raise, after signals that its IPO runway put its young founders on billionaire watch.

Retail-company signals are accelerating, up 163411% QoQ.