CCPA fines Mrs Bectors, Storia ₹1 lakh each for misleading '100%' claims
Consumer regulator penalised Mrs Bectors Food Specialities and Storia Foods ₹1 lakh apiece for deceptive '100%' labelling on atta bread, coconut water and juices. Bectors' whole-wheat bread carried just 87% whole-wheat flour. CCPA ordered claims pulled from packaging and digital platforms.
CCPA fined Storia Foods and Mrs Bectors ₹1 lakh each for misleading '100%' claims on coconut water, juices and atta bread, ordering removal from packaging and digital platforms. Bectors' bread contained only 87% whole-wheat flour.
Why this matters
Second CCPA action this cycle targeting '100%' label claims, after a similar ₹1 lakh penalty on English Oven and Storia. Signals tightening scrutiny of front-of-pack purity claims across packaged bread and beverages.
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