CCPA fines English Oven, Storia ₹1 lakh each over misleading '100%' label claims
Consumer regulator penalised Mrs Bectors-owned English Oven and Storia Foods ₹1 lakh each for '100%' claims unsupported by product reality — 87% whole wheat in bread, 9.6% coconut water concentrate in juice. Both ordered to scrub the claim from packs, websites and digital channels, raising compliance risk for label-led FMCG marketing.
CCPA fined Mrs Bectors (English Oven) and Storia Foods ₹1 lakh each for misleading '100%' claims on bread and juice products, ordering removal of impugned claims from packaging, websites and digital platforms under the Consumer Protection Act.
Why this matters
First major CCPA action against Mrs Bectors-owned English Oven and Storia, signalling tighter scrutiny of '100%' claims and forcing pack and digital relabelling across both portfolios.
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