Catalyst Brands pilots CGI product imagery from Bengaluru GCC to slash photo-shoot logistics
India's Global Capability Centres are moving from back-office support to AI execution hubs for global retail. J.C. Penney parent Catalyst Brands is testing CGI-generated product visuals out of Bengaluru, while Kimberly-Clark taps AI to surface 'mumfluencers' for Huggies campaigns. The shift reframes India GCCs as creative and marketing engines, not just IT.
Global Capability Centres in India are scaling AI use across retail and consumer functions. Catalyst Brands (J.C. Penney owner) pilots CGI product visuals in Bengaluru to cut photo-shoot logistics; Kimberly-Clark uses AI to identify mumfluencers for Huggies marketing.
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Reuters wire originally; carried by:
- Inside Retail Asia — Same time