Global retailers tap India GCCs to slash ad creation from 24 days to 2 hours via AI
Kimberly-Clark, Catalyst Brands and Target are using AI at their Bengaluru hubs to bring ad work in-house, compressing content turnaround from 24 days to 2 hours. With 15% of marketing budgets at stake and 405 leaders surveyed, the shift signals shrinking reliance on external creative agencies.
Global consumer brands like Kimberly-Clark, Catalyst Brands and Target are leveraging their India GCCs to deploy AI for in-house ad creation, slashing content turnaround from 24 days to 2 hours and reducing dependence on external agencies.
Why this matters
Marks Kimberly-Clark India's deeper GCC mandate, expanding Bengaluru's role from back-office support to AI-led creative production alongside Target and Catalyst Brands.
Retail-brand theme steady at 1,154 signals over 90 days, reflecting sustained GCC-led activity.