Campa Cola price war with Coke, Pepsi sparks commercial fridge boom across India
Reliance's Campa Cola is forcing Coca-Cola and PepsiCo into an arms race for cooler placement in India's small retail stores, triggering a surge in commercial refrigerator demand as all three brands battle for prized shelf and chill space.
Reliance's Campa Cola price war with Coca-Cola and PepsiCo is driving a surge in commercial fridge sales as all three brands aggressively place coolers in small Indian retail stores to capture shelf space and market share.