Reliance scouts low-alcohol RTD entry, eyeing Campa playbook for India's nascent 0.5-1.2% ABV market
After Campa hit ₹4,700 cr in FY26 sales, Reliance Consumer Products is exploring low-alcohol ready-to-drink beverages, potentially via acquiring an alcohol manufacturer. Launches would be limited to permitted states, leveraging the 20,000-store distribution that scaled Campa against incumbents like Varun Beverages.
Reliance Industries is exploring entry into India's low-alcohol ready-to-drink beverages segment, leveraging Campa's success and existing distribution. Plans are preliminary; products would launch only in alcohol-permitted states, possibly via acquiring an alcohol manufacturer.