Brazilian 'Smartwear' brand Urban Performance enters India via ex-Myntra founders' Confluxe
Confluxe, an omnichannel platform built by former Myntra, AJIO and H&M executives, launches Brazilian premium menswear brand Urban Performance digitally in India. Backed by US$1.6M pre-seed from Wavemaker Partners and Kriscore Capital, the platform targets the international premium segment, currently 12% of India's fashion market versus 30% in mature markets.
Brazilian premium menswear brand Urban Performance enters India via Confluxe, an omnichannel platform founded by ex-Myntra/AJIO/H&M executives, launching its 'Smartwear' category digitally. Confluxe, which raised US$1.6M pre-seed, aims to help global fashion brands enter India.
Why this matters
Urban Performance is Confluxe's debut launch, marking an ex-Myntra founder team's bet on India's underpenetrated international premium menswear segment via an omnichannel model.
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