Brazilian Menswear Label Urban Performance Enters India via Confluxe Partnership
Brazilian menswear brand Urban Performance is entering the Indian market through an omnichannel partnership with retail platform Confluxe, debuting its smartwear collection for local consumers.
Brazilian menswear brand Urban Performance enters India via partnership with omnichannel retail platform Confluxe, launching its smartwear collection in the Indian market.
Why this matters
Urban Performance's India debut via Confluxe marks the Brazilian smartwear label's first push into the market, partnering with a platform built by ex-Myntra founders.
Retail-brand activity is steady with 2,135 signals over the past 90 days.