Bombay Shirt Company blends cafés and grooming into stores, plans 10 new doors this year
BSC is rolling out The Den, an experiential format pairing made-to-measure menswear with coffee and grooming services. The brand operates 35 stores, produces 1,000-1,500 garments/day at a ₹4,500 ASP, and claims 70% repeat customers as it leans into engagement-led retail.
Bombay Shirt Company is reimagining retail through The Den format, blending made-to-measure menswear with cafés and grooming services. Operating 35 stores with 10 more planned this year, BSC focuses on engagement-led experiential retail.