Menswear D2C funding surges as fit-focused brands like The Pant Project challenge legacy players
India's menswear category drew $60.7M across 16 rounds in 2025, building on 79.9% YoY growth from 2022-23, as omnichannel D2C brands including The Pant Project, Bombay Shirt Company and Rare Rabbit combine fit-tech with online-offline retail to outpace traditional players.
India's menswear category is attracting rising VC funding as digital-first D2C brands like The Pant Project and Bombay Shirt Company disrupt legacy players through fit-focused, omnichannel retail strategies.