Blue Tyga takes UPF 50+ sunscreen jackets offline via Bangalore, Pune kiosks and MBOs
Bootstrapped D2C techwear brand Blue Tyga, founded 2023, is moving beyond digital into multi-brand outlets and kiosks across Bangalore and Pune. With four variants of its Intertek-tested UPF 50+, 98% UV-block jacket and a Milind Soman endorsement, the brand is chasing a Rs 150 crore revenue target while defending a category it built first.
Bootstrapped D2C techwear brand Blue Tyga, maker of India's first UPF 50+ sunscreen jacket, is expanding from digital to multi-brand outlets and kiosks in Bangalore and Pune, targeting Rs 150 crore revenue with Milind Soman endorsement.
Why this matters
Blue Tyga's first offline push marks a shift from pure D2C to omni-channel as the bootstrapped brand scales its UPF 50+ jacket line and defends the category it pioneered against new entrants.
Omni-channel activity is steady with 148 signals in the last 90 days.