Blue Tyga scales India's first UPF 50+ sunscreen jacket category, eyes Rs 150 Cr
Bootstrapped D2C techwear brand Blue Tyga, founded 2023, is moving beyond digital into multi-brand outlets and kiosks across Bangalore and Pune. Backed by Intertek-certified UPF 50+ apparel blocking 98% UV and a Milind Soman collaboration, the brand is targeting Rs 150 crore in revenue.
Bootstrapped D2C techwear brand Blue Tyga, founded 2023, scales India's first sunscreen jacket category with UPF 50+ certified apparel. Expanding from digital into multi-brand outlets and kiosks in Bangalore and Pune, targeting Rs 150 crore revenue with Milind Soman collaboration.