Blinkit holds 3M daily-order lead as Amazon Now, Flipkart Minutes ramp dark stores

Analysts say aggressive network expansion by Amazon (~Rs 2,800 cr, ~1,000 dark stores) and Flipkart Minutes (~875 stores, targeting ~1,500 by CY26) hasn't dented Blinkit's 3M daily orders. Zepto (2.3M) and Swiggy Instamart (1.2M) trail; new entrants Flipkart (0.7M) and Amazon (0.2M) lag further. Competition may squeeze margins.

— Filed Fri, 10 Jul, 2026, 16:46 IST · Source Financial Express · BrandWagon · Updated

Amazon Now and Flipkart Minutes enter India's quick commerce with aggressive dark store expansion, but analysts say Blinkit retains leadership at 3 million daily orders. Competition may pressure margins and delay expansion, though scaled players' long-term potential stays intact.