Blackberrys to open 70 stores in 2026, doubling down on Tier-2 and Tier-3 India
The menswear brand is steering its next growth leg into smaller cities, backed by a Rs 100 crore three-year investment to upgrade design, technology, and supply chain. The bet: aspirational tailoring demand is migrating beyond metros, and physical presence remains the unlock.
Menswear brand Blackberrys plans 70 new store openings in 2026, focused on Tier-2 and Tier-3 cities, and will invest Rs 100 crore over three years to upgrade design, technology, and supply chain capabilities.
Why this matters
Aligns with Blackberrys' recently disclosed FY27 plan for 70 new stores and a ₹100 cr commitment to design, tech and supply chain, signaling a sustained smaller-city push.
Store-openings remain steady across India retail, with 236 signals logged in the last 90 days.