India’s proposed apparel size system could cut online returns and simplify fit choices
A national apparel sizing framework based on Indian body measurements is being finalised, aiming to make size selection more consistent across brands and reduce return-related costs. Retailers support the move but want room for fit, design and positioning differences.
India’s proposed Indian Size System for apparel aims to standardise sizing based on local body measurements, reduce online return rates and improve planning. Brands support the framework but seek flexibility for fit, design and positioning.
Why this matters
No related recent Indian apparel industry signals are listed; the sizing framework supports omni-channel retail by linking online size selection with more consistent cross-brand fit.
Omni-channel is accelerating, up 182900% QoQ.