BigBasket widens offline grocery push with Hyderabad supermarket pilot
Tata-owned BigBasket is expanding beyond delivery through self-service stores and a large-format Hyderabad pilot, using a smaller in-store assortment to extend its omnichannel reach amid intense Indian grocery competition.
Tata-owned BigBasket is widening its offline footprint through self-service outlets and a Hyderabad large-format supermarket pilot, pursuing an omnichannel strategy to expand India reach amid grocery competition. The company may pursue an IPO by 2025 after raising $200 million from Tata Digital.
Why this matters
The move follows reports of BigBasket's FY25 revenue decline amid intensifying quick-commerce competition and earlier signals that its offline push could widen reach and support India expansion.
Omni-channel is steady at 1,561 signals over the past 90 days.