BigBasket's offline grocery expansion resurfaces: a January 2023 move to broaden its omnichannel reach
Tata-owned BigBasket had been building its offline presence through self-service Bengaluru outlets and a large-format Hyderabad pilot, dating back to January 2023, while keeping e-grocery at the centre of its model. GlobalData said at the time the stores could help widen the retailer's customer base ahead of a potential 2025 IPO.
Tata-owned BigBasket is expanding offline retail to build an omnichannel grocery presence, starting with self-service Bengaluru outlets and a Hyderabad large-format pilot. GlobalData says physical stores can widen its Indian customer base while online remains central; BigBasket may pursue an IPO by 2025.
Why this matters
The January 2023 offline expansion predates BigBasket’s recent FY25 revenue decline signals, which point to intensifying quick-commerce competition and renewed pressure on its grocery model.
Omni-channel is steady, with 1,566 signals recorded in the past 90 days.