BigBasket widens offline grocery push to build omnichannel reach in India
Tata-owned BigBasket is adding physical grocery formats in Bengaluru and piloted a large-format supermarket in Hyderabad, using stores to broaden customer access while keeping its wider assortment online. GlobalData said the move could support expansion and a potential IPO by 2025.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, broaden India reach and counter competition. It operates self-service outlets in Bengaluru and tested a Hyderabad supermarket, while retaining online as its primary assortment channel and considering a 2025 IPO.
Why this matters
BigBasket's store strategy echoes its January 2023 omnichannel expansion and follows FY25 revenue declines as quick-commerce competition intensified.
Omni-channel remains steady, with 1,568 signals in the past 90 days; no QoQ change was provided.