BigBasket’s offline retail push seen widening its customer base
BigBasket’s focus on physical retail could broaden its reach in India and support its expansion plans, according to a GlobalData assessment cited by Financial Express.
BigBasket’s focus on offline retail is expected to broaden its Indian customer base and support expansion plans, according to GlobalData.
Why this matters
The offline push follows reports of BigBasket’s FY25 revenue decline amid intensifying quick-commerce competition and a resurfaced offline grocery strategy aimed at expanding its customer base.
Omni-channel is steady, with 1,528 signals recorded in the past 90 days.