BigBasket's offline grocery push resurfaces, expanding its customer base
Resurfacing a January 2023 move, Tata-owned BigBasket built an omnichannel grocery network through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, as it weighed further funding ahead of a potential 2025 IPO.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, with self-service stores in Bengaluru and a Hyderabad supermarket pilot. GlobalData says physical retail can widen its India customer base; BigBasket may pursue further funding before a potential 2025 IPO.
Why this matters
The move aligns with recent signals on BigBasket betting on offline stores to broaden India grocery reach and FY25 revenue declining as quick-commerce competition intensified.
Omni-channel is steady, with 1,526 signals recorded in the past 90 days.