BigBasket bets on offline stores to broaden India grocery reach
Tata-owned BigBasket is widening its omnichannel footprint with self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, aiming to reach more shoppers while preserving the deeper assortment of its online platform.
Tata-owned BigBasket is expanding offline formats to build an omnichannel grocery presence, widen its Indian customer base and compete with Amazon, Reliance and Flipkart. It has self-service stores in Bengaluru and piloted a large-format Hyderabad supermarket, while retaining online assortment depth.
Why this matters
BigBasket’s move echoes its January 2023 offline expansion aimed at widening reach and follows its FY25 revenue decline amid intensifying quick-commerce competition.
Omni-channel is steady, with 1,525 signals in the past 90 days.