BigBasket’s offline push broadens its omnichannel grocery play, resurfacing a January 2023 move
Resurfacing a January 2023 move, BigBasket had been expanding beyond online grocery into self-service and large-format physical stores, aiming to capture renewed in-store demand and widen its customer base. The Tata-backed retailer’s offline formats were positioned to support further fundraising and long-term expansion.
BigBasket is expanding from digital grocery into self-service and large-format physical stores to build an omnichannel customer base. GlobalData says the move addresses renewed in-store grocery demand; BigBasket may pursue further funding before a potential 2025 IPO.
Why this matters
The move aligns with recent signals on BigBasket's offline grocery push and wider omnichannel expansion, while its B2C loss widened 66% to ₹3,073 crore in FY26.
Omni-channel is steady, with 1,776 signals recorded in the past 90 days.