BigBasket's offline grocery push resurfaces: Hyderabad supermarket pilot from January 2023
Tata-owned BigBasket had widened its omnichannel grocery play through self-service outlets and a large-format supermarket pilot in Hyderabad, a January 2023 move resurfacing now. Stores carried a narrower assortment than its online catalogue as the platform sought new customer segments and scale ahead of a potential IPO.
Tata-owned BigBasket is expanding its omnichannel grocery strategy through self-service outlets and a Hyderabad supermarket pilot, seeking wider customer reach amid competition. Physical stores will stock a fraction of online SKUs, while the company remains open to fundraising before a potential 2025 IPO.
Why this matters
The resurfaced 2023 pilot adds context to recent signals that BigBasket’s offline retail push is widening its customer base, while FY25 revenue declines highlight pressure from quick-commerce competition.
Omni-channel is steady with 1,534 signals in the past 90 days; no QoQ change figure was provided.