BigBasket's offline grocery push resurfaces: Bengaluru stores and Hyderabad supermarket pilot from January 2023
Resurfacing a January 2023 move, Tata-owned BigBasket had been building an omnichannel grocery network through self-service stores in Bengaluru and a large-format supermarket pilot in Hyderabad, using physical retail to broaden reach while keeping its online assortment deeper.
Tata-owned BigBasket is widening its omnichannel grocery strategy through self-service stores in Bengaluru and a Hyderabad large-format pilot. The retailer says offline outlets can expand India reach while retaining online depth, and remains open to fundraising before a potential 2025 IPO.
Why this matters
The January 2023 activity aligns with recent signals on BigBasket widening its offline grocery push for omnichannel reach and its early-2023 Hyderabad pilot, showing physical retail as part of its broader India expansion approach.
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