Bengal's legacy brands take a bow as 'Brands of Bengal: 90 Not Out' debuts in Kolkata
From Britannia's ₹295 start in 1892 to Dabur, ITC, Boroline, Emami and new-gen Dot & Key, a compendium launched at Kolkata's Brand Chorcha conclave maps how Bengali brands scaled to national, and in Britannia's case, ₹18,000-crore and 80+ country footprints.
Feature on legacy Bengali consumer brands — Britannia, Dabur, ITC, Boroline, Emami, Manyavar, Dot & Key — tied to launch of 'Brands of Bengal: 90 Not Out' compendium at Kolkata's Brand Chorcha conclave, with marketing-longevity commentary from Madison World.