Britannia doubles down on regional playbook to fend off local biscuit and snack rivals
MD & CEO Rakshit Hargave says Britannia is empowering regional teams and using quick commerce as a premiumisation lever to counter rising competition from regional biscuit and snacking brands.
Britannia MD Rakshit Hargave outlines regional localisation strategy, empowered regional teams, and quick commerce as premiumisation channel to counter rising competition from regional biscuit and snack brands.