Belgian Waffle Co Logs 10 Lakh+ Single-Day Footfall in National Waffle Day Push
India's largest waffle brand drove record single-day traffic across 780+ stores with its #IndiaCelebratesWaff campaign, combining influencer content (14.9M views), outdoor media, a Rs.100 waffle offer, and on-ground activations for 200M+ claimed reach.
The Belgian Waffle Co, India's largest waffle brand, drove over 10 lakh single-day footfall across its 780+ stores via its #IndiaCelebratesWaff National Waffle Day campaign, blending influencer content, outdoor media, and on-ground activations.
Why this matters
The Belgian Waffle Co is leveraging a themed single-day event to convert campaign reach into store traffic across its 780+ outlet network, a scaled play from India's largest waffle brand.
Footfall activity holding steady with 393 signals tracked over the trailing 90 days.