India's insurgent brands hit 39 in FY25, but ₹250 cr ceiling stalls scale-up
Bain-DSG index counts 39 Indian consumer brands crossing ₹100 cr revenue in FY25, up from 29 in FY24, growing at 30% CAGR with 1.5x capital efficiency. F&B leads via quick commerce, but most stall before ₹250 cr. FMCG majors—HUL, ITC, Marico, Dabur—are scooping up exits, led by HUL's ₹3,000 cr Minimalist deal.
Bain-DSG Insurgent Brand Report finds 39 Indian consumer brands meet scale criteria in FY25 vs 29 in FY24, with F&B leading via quick commerce. Most struggle past ₹250 crore; FMCG majors like HUL, ITC, Marico, L'Oreal driving strategic exits.