Beauty becomes Amazon India's top customer-acquisition category, growing 25-30% YoY
Amazon India hosts 400,000 beauty brands with 100+ premium labels, and over half of premium-beauty growth now comes from Tier-II cities. The platform is adding Korean, French and Japanese labels, launching a Beautyverse event, and deploying Rufus AI for discovery as it chases a $40B opportunity by 2029-30.
Beauty is Amazon India's top customer-acquisition category, growing 25-30% YoY with 400,000 brands listed. Over half of premium-beauty growth comes from Tier-II cities. Amazon plans Beautyverse event, adds Korean, French, Japanese labels, and AI discovery via Rufus.
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