Bata, Shoppers Stop, Nykaa double down on premium as mass segment lags

Indian retailers across footwear, apparel and beauty are tilting portfolios toward premium tiers, where growth is outpacing mass. Bata is leaning on Hush Puppies, Shoppers Stop is concentrating on five power categories, and Nykaa is scaling luxury beauty as consumers trade up.

Bata, Shoppers Stop and Nykaa pivot portfolios to premium tiers as mass-segment growth slows across footwear, apparel and beauty in India.

The Hindu BusinessLine · 6/1/2026, 3:31:38 PM · Ask about this →

Bata India + FSN E-Commerce Ventures + Hush Puppies + Nykaa + Shoppers Stop +