Bajaj's AI centenary film with Hirani anchors a wave of consumer brand storytelling
Bajaj Group marks 100 years with an AI-led film by Rajkumar Hirani, while Swiggy Toing courts Gen Z with a lowest-price-guarantee push, Oriflame runs a 5,000-km influencer yatra across 13 North-East cities with 300 creators, and Redcliffe Labs taps Gautam Gambhir for health testing.
Bajaj Group unveils an AI-led centenary film by Rajkumar Hirani as Swiggy Toing, Oriflame and Redcliffe Labs roll out new brand pushes.
The Hindu BusinessLine · 6/1/2026, 12:56:17 AM · Ask about this →