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Bajaj's AI centenary film with Hirani anchors a wave of consumer brand storytelling

Bajaj Group marks 100 years with an AI-led film by Rajkumar Hirani, while Swiggy Toing courts Gen Z with a lowest-price-guarantee push, Oriflame runs a 5,000-km influencer yatra across 13 North-East cities with 300 creators, and Redcliffe Labs taps Gautam Gambhir for health testing.

The Hindu BusinessLine · 6/1/2026, 12:56:17 AM