Bain Capital acquires Vitabiotics, including India’s Meyer Organics
Bain Capital has acquired UK nutraceuticals company Vitabiotics, whose portfolio includes Pregnacare, Perfectil, Wellman, Wellwoman and Osteocare. The deal also covers India’s Meyer Organics, with investment planned for innovation, e-commerce, distribution, supply-chain resilience and international expansion.
Bain Capital will acquire UK nutraceutical company Vitabiotics, including Meyer Organics in India. The investor plans to support innovation, e-commerce, distribution, supply-chain resilience and international expansion, while retaining the UK as the brand and innovation hub.
Why this matters
The acquisition follows the recent signal that Bain Capital planned to acquire Vitabiotics, including Meyer Organics, moving the transaction from announced intent to completion.
retail-company is accelerating, up 1,083,000% QoQ.
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