Bain Capital acquires Vitabiotics in deal valued at over $1 billion
Bain Capital is acquiring UK supplements brand Vitabiotics, including its India business Meyer Organics, with plans to strengthen distribution, e-commerce, supply chains and product development across India and other strategic markets.
Bain Capital will acquire UK nutraceutical brand Vitabiotics, including India business Meyer Organics. The firm plans to use its Asia PE platform and India expertise to expand distribution, e-commerce, supply-chain resilience and product development across India and other strategic markets.