ASUS targets 30% India-made laptops by 2026, pushes into 620+ districts via Dixon tie-up
ASUS India is scaling local manufacturing with Dixon from 10% to 30% of sales by 2026, while expanding retail reach to 620 districts, 2,000 talukas and 320 exclusive stores. Q1 2026 shipments rose 30%, lifting market share to 21.7% as it eyes the No.1 consumer PC spot beyond metros.
ASUS aims to raise India-made laptops to 30% of local sales by 2026 via Dixon, expanding into 620+ districts and 320 exclusive stores. Q1 shipments grew 30%, lifting market share to 21.7% as it targets the No.1 consumer PC slot.
Why this matters
ASUS is doubling down on India localization and tier 2-4 distribution, mirroring a wider PC industry shift to domestic assembly under IT hardware PLI and offline-led consumer growth.
Retail-brand activity steady at 810 signals in 90d, with brands prioritizing manufacturing and store expansion.