ASUS expects EMI financing to account for up to 40% of laptop sales as prices rise
ASUS India expects Easy Pay financing to contribute 35–40% of laptop sales in July–September, up from 28% in April–June, as component-led price increases push more premium buyers toward EMIs. Budget shoppers are delaying purchases or shifting to tablets, Chromebooks and refurbished devices.
ASUS India expects EMI-backed laptop sales to reach 35-40% in July-September as higher component costs lift prices. Premium buyers are financing purchases, while sub-₹50,000 shoppers delay, shift to tablets, Chromebooks or refurbished devices. ASUS plans offline Chromebook expansion and tablet launches.