Arvind Fashions retools Flying Machine for Gen-Z with unisex denim push
India's first homegrown denim label is being repositioned by parent Arvind Fashions around unisex silhouettes and digital-first engagement, a bid to reclaim mindshare in a youth apparel market now dominated by global fast-fashion and D2C challengers.
India's first homegrown denim label is being repositioned by parent Arvind Fashions around unisex silhouettes and digital-first engagement, a bid to reclaim min
The Hindu BusinessLine · 5/18/2026, 1:09:27 AM · Ask about this →