Flying Machine
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Arvind Fashions retools Flying Machine for Gen-Z with unisex denim push
India's first homegrown denim label is being repositioned by parent Arvind Fashions around unisex silhouettes and digital-first engagement, a bid to reclaim mindshare in a youth apparel market now dominated by global fast-fashion and D2C challengers.
The Hindu BusinessLine · 5/18/2026, 1:09:27 AM
Arvind Fashions guides 120-150 new stores yearly, online at 30% of revenue
Kulin Lalbhai outlines a medium-term playbook anchored in premium and casual demand across US Polo, Tommy Hilfiger, Calvin Klein, Arrow and Flying Machine. The group targets 120-150 store additions annually, continued e-commerce scaling at ~30% revenue share, margin expansion and consistent double-digit growth.
CNBC TV18 · Retail · 5/13/2026, 10:27:43 PM