Amazon urges marketplaces to share fraud data as it expands anti-counterfeit unit in India
Amazon has expanded its Counterfeit Crimes Unit to India and is calling for cross-platform data sharing to identify repeat fraudsters and counterfeit networks. Globally, the company says its efforts have led to more than 32,000 bad actors being taken down and over 15 million counterfeit products being removed.
Amazon has expanded its Counterfeit Crimes Unit to India and is urging e-commerce platforms to develop data-sharing mechanisms to identify repeat fraudsters and counterfeit networks across marketplaces.
Why this matters
Amazon's India Counterfeit Crimes Unit expansion follows its India-focused Echo Dot Max launch and its push toward a direct-to-phone satellite network, extending the brand's local operating and platform-safety footprint.
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