Amazon scales Amazon Now nationwide, targets quick-commerce leadership in India
Country Head Samir Kumar positions Amazon Now as an extension of the core e-commerce play, leaning on Prime, assortment depth and fulfilment muscle to challenge incumbent quick-commerce players across Indian cities.
Amazon is expanding Amazon Now across India to compete in quick commerce, leveraging Prime membership, product assortment and fulfilment network. Country Head Samir Kumar frames quick commerce as an extension of the broader e-commerce market.