Amazon's India retreat: profitability pivot cedes ground to Flipkart, Reliance and quick-commerce trio

Under Jassy, Amazon has abandoned aggressive India expansion for asset-light profitability. A late Amazon Now launch across 100 cities trails Blinkit, Zepto and Instamart, while Flipkart Minutes operates 850+ dark stores. More Retail IPO and Axio fintech buy signal restructuring as Reliance's 20,000 stores and Flipkart's $60B valuation pull ahead.

Under Jassy, Amazon has abandoned aggressive India expansion for asset-light profitability. A late Amazon Now launch across 100 cities trails Blinkit, Zepto and

Mint · Industry · 6/4/2026, 8:24:49 AM · Ask about this →

Amazon India + Blinkit + Flipkart + JioMart + Reliance Retail + Swiggy Instamart + Zepto +