Amazon's India retreat: profitability pivot cedes ground to Flipkart, Reliance and quick-commerce trio
Under Jassy, Amazon has abandoned aggressive India expansion for asset-light profitability. A late Amazon Now launch across 100 cities trails Blinkit, Zepto and Instamart, while Flipkart Minutes operates 850+ dark stores. More Retail IPO and Axio fintech buy signal restructuring as Reliance's 20,000 stores and Flipkart's $60B valuation pull ahead.
Amazon has shifted from aggressive India expansion to profitability focus under Jassy, falling behind Flipkart, Reliance and quick-commerce rivals Blinkit, Zepto, Instamart. Late launch of Amazon Now, planned More Retail IPO, and Axio fintech acquisition signal asset-light pivot.