Amazon Prime rides Tier-II/III surge, eyes 100+ cities for quick-commerce by 2026
70% of new Prime sign-ups now come from smaller Indian cities, with the member base on track to double versus 2023. Amazon is leveraging its 20-23M Prime subscribers to fuel Amazon Now quick-commerce, which is clocking 25% MoM growth and targeting 100+ cities by 2026 ahead of the 10th Prime Day.
Amazon Prime India sees 70% of new sign-ups from Tier-II/III cities and is on track to double its member base versus 2023. Ahead of 10th Prime Day, it leverages Prime to fuel Amazon Now quick-commerce expansion to 100+ cities by 2026.
Why this matters
Builds on Amazon's omni-channel push: 100 urban fulfilment centres across five metros before Prime Day 2026 and beauty emerging as top acquisition category, signaling deep Tier-II/III investment.
Omni-channel activity steady with 350 signals in last 90 days, with quick-commerce expansion accelerating the category.