Amazon Now to scale 10-min delivery to 300 Indian cities as Jassy visits, escalating qcomm war with Flipkart Minutes

Andy Jassy's India trip coincides with Amazon Now's aggressive push from 500 dark stores across 15 cities to 300 cities, backed by 25% MoM order growth. The expansion directly challenges Flipkart Minutes' 1,000 FCs across 130 cities, signaling Amazon's intent to defend share in India's $35B-by-2030 qcomm race.

— Filed Wed, 24 Jun, 2026, 15:48 IST · Source ET Retail · Updated

Amazon CEO Andy Jassy visits India as Amazon Now expands 10-minute delivery to 300 cities, scaling from 500 dark stores in 15 cities. Move intensifies quick-commerce battle with Flipkart Minutes, which operates 1,000 FCs across 130 cities.

Why this matters

Amazon is doubling down on India after betting Prime and wide assortment would crack qcomm, beta-testing Hindi Alexa+ for 600M speakers, and setting Prime Day 2026 for July 4-6.

Retail-company activity steady with 3,638 signals over the past 90 days.