Amazon Now targets 300+ Indian cities, scaling ultra-fast delivery from 15-city base
Amazon India will expand its Amazon Now quick-commerce service from 15 to 300+ cities in 2025, backed by a $300M associate investment, new micro-fulfilment centres, and a 'Sammaan' welfare program covering scholarships, insurance and 250 rest centres for delivery partners.
Amazon will expand Amazon Now ultra-fast delivery to 300+ Indian cities from current 15, scaling micro-fulfilment centres. Launches 'Sammaan' welfare program for delivery associates, funded via $300M India investment, including scholarships, insurance, and 250 rest centres.
Why this matters
Builds on Amazon Now's recent jump to 100 cities where essentials hit half of orders, and pairs quick-commerce scale with Prime Day momentum and welfare commitments for associates.
Omni-channel activity holds steady with 406 signals in the last 90 days.